Google has just fired a clever shot at Apple in a new teaser ad for the coming Pixel 10, and the tech world is loving every second of it. Google has aimed directly for Apple’s long-delayed rollout of its Siri AI upgrades. The ad, just 30 seconds long, delivers a clever but cutting message:
“If you buy a new phone because of a feature that’s coming soon… but it’s been coming soon for a full year, you could change your definition of ‘soon’. Or you could just change your phone.”
A familiar instrumental from Dr. Dre and Snoop Dogg’s “The Next Episode” can be heard backing the message. The video closes with a sharp tagline, “Ask more of your phone,” confirming the Pixel 10’s official launch on August 20. This is a bold move, and one that positions Google as the tech giant that delivers, while painting Apple as the brand that overpromises and underdelivers.
Apple first announced its Intelligence features in June 2024, promising a smarter, more intuitive Siri with capabilities like on-screen awareness and deeper app integration, which got many users excited, only to end the year with the features still not being released. Apple rolled out iOS 18 last September, but key AI functionalities were delayed, with the company pushing their launch to spring 2026. Since then, Apple has been quietly pulling related promotional content and is currently facing a class-action lawsuit over what some believe was misleading marketing.
For Google, the timing couldn’t be more perfect. The ad isn’t just a joke, but a strategy. With Gemini AI already integrated into existing Pixel models and actively in use, Google is making the case that real AI is available now, not in some undefined future. The Pixel 10 will come out of the box fully equipped with Gemini-powered features, offering voice control, contextual help, and smart task management right away. It’s a sharp contrast to Apple’s approach, which has left even its most loyal users wondering when the promised experience will arrive.
It’s rare to see Google go this hard in its marketing, especially when it comes to poking fun at Apple, but this ad makes one thing clear: the AI wars are heating up, and patience is no longer a winning trait and with legal pressure mounting on Apple, and delays turning into embarrassments, Google has seized the moment to remind the public that it’s not just ahead of the curve, it’s delivering the curve.
The ad works because it taps into something very real. Consumers are tired of waiting. They’re tired of “coming soon.” They want useful features now, not in 2026. And by calling that out so publicly, Google isn’t just making a joke—it’s making a promise. In the race for AI-powered smartphones, Google is planting its flag firmly in the ground and saying: we’re already here. Apple, catch up.
